Blurred cozy illustration for wid Designs About page, featuring Ramona the cat sitting at a round window with a steaming cup.

Our Story

wid Designs is a cozy corner of wit and warmth — a small studio that believes in kindness, curiosity, and the occasional cup of tea gone cold while creating something meaningful.

Each design is a quiet conversation between humor and reflection, designed to bring people closer — a mug that sparks a conversation, a t-shirt that makes someone smile, a notebook that listens.

The brand speaks in soft colors and clever lines, but never shouts. It’s flexible, introspective, and a little whimsical — the sort of place where thoughtfulness wears its slippers indoors.

From this same heart grew CurioSu, its sister imprint of illustrated tales and quiet oddities — short stories that blend art, mystery, and the familiar comfort of imagination.

From Design to Story

The Curio Carousel is where wid Designs and CurioSu meet — a shared space for illustrated tales, creative experiments, and glimpses behind the scenes. It connects the products we make with the stories that inspire them, turning small ideas into something you can hold, read, or wear.

Ramona the Cat

A quiet heartbeat within wid Designs. Once known for her stubborn grace and watchful eyes, Ramona claimed a small, worn circle on every dress and desk — her chosen post while the work took shape. She remains here still, doing what she does best: watching over each new creation with calm
authority and quiet care.